Archive for category: Trend Report

Snaps From the Fourth Annual SF Beauty Expo

Snaps From the Fourth Annual SF Beauty Expo

Beyond being a great networking event for the San Francisco fashion, beauty and tech communities, the fourth annual Beauty Expo, presented by San Francisco Fashion And Merchants Alliance, Inc., [SFFAMA] & Pigment Cosmetics was an inspiring display of some of SF’s boldest hair and makeup artists, fashion designers, and fash-tech [...]

Oscars Glam-spiration- It’s All In the Eyes

Oscars Glam-spiration- It’s All In the Eyes

While every night can’t be full of Oscars-glam, its fun to watch the stunning looks gliding down the red carpet. Without a doubt, we’ll taking our beauty cues from these gorgeous ladies for our next big event, playing up sexy, full-lashed eyes against soft, subtle lips. Looking for some over-the-top [...]

Iman on Creating for the Multicultural Consumer

Iman on Creating for the Multicultural Consumer

The beauty industry is a glamorous one, defined by luxurious products, gorgeous faces, and perpetual excitement at the prospect of finding the next miracle serum, powder or cream. Its also, in theory, all-inclusive — companies are supposed to be propelled by both the tools and desire to make every woman feel [...]

Tuesday Night Beauty Cravings

Tuesday Night Beauty Cravings

I’m inspired by a series written by one of my favorite fashion bloggers, Ahn of 9to5chic.com, called Afternoon Craving. In the series, Ahn posts snapshots of some of the fashion goodies- coats and baubles and shoes- oh my!- she’s obsessing over at the moment. I’ve decided to create my own [...]

A Chat With The Green Makeup Artist, Aimee Valentine

A Chat With The Green Makeup Artist, Aimee Valentine

I had the pleasure of interviewing eco-glam writer, illustrator and makeup artist, Aimee Valentine. You may recognize her by her moniker, The Green Makeup Artist; you may have even seen her transform a gorgeously-green blushing bride at a recent wedding! If you don’t know Aimee, or her work, you soon will. [...]

Spring Nails – Which Trend is Right for You?

Spring Nails – Which Trend is Right for You?

You’ve seen them rocked on runways, touted in magazines, and tested in beauty blogs everywhere: spring 2012′s hot new nails. Need a refresher? The looks are prim and pastel, blazing neon, lovely lady colors, glitzy patterning, and the new neutral. They’re obviously all amazing, but have you stopped to think: [...]

One Isn’t Always a Lonely Number

One Isn’t Always a Lonely Number

While a companion can be fun, sometimes going solo is even better. With these makeup looks, accenting one facial feature at a time makes knockout beauty easy. This simplified approach lets your naturally good looks come through, intriguing the eye without being overwhelming. See how these stars do it! Images [...]

The Lowdown on BB Creams

The Lowdown on BB Creams

You’ve probably heard the term “BB Cream” tossed around a lot in the past few months. Seemingly an overnight cosmetic sensation, the BB emulsion is being touted as the “must have” addition to your beauty routine. But what the heck is it? What is a BB cream? The BB cream [...]